Selected Engagements

Campaign architecture and revenue outcomes

A structured record of multi-channel acquisition funnels, unit economics restructuring, and disciplined growth frameworks deployed for B2B SaaS and consumer brands.

$42M

capital managed

3.4x

average ROAS

18 mo

average advisory tenure

Case Studies

Recent deployment teardowns

Detailed parameters and verified results from recent fractional marketing engagements.

B2B SaaS
Consumer Brand
Marketplace

Enterprise Funnel Restructuring

Retention Loop Optimization

Channel Efficiency Audit

Rebuilt paid acquisition loops and refined positioning for a Series B platform, reducing customer acquisition cost by 41% over two quarters.

Audited lifecycle messaging and unit economics for a direct-to-consumer brand, lifting 90-day repeat purchase rate from 18% to 31%.

Eliminated underperforming paid acquisition channels and reallocated budget toward high-intent organic distribution, doubling pipeline velocity.

Founder Perspectives

Accountability in practice

Julian brought absolute clarity to our unit economics. He eliminated wasted ad spend within thirty days and built an acquisition engine that actually scales.

CEO, Series B SaaS Platform

Most advisors give slide decks. Julian delivers campaign architecture and executes directly against revenue targets. An exceptional partner for any growth stage.

Founder, Direct-to-Consumer Brand

Discuss a Project

Scope a new engagement or request detailed campaign documentation.

Currently evaluating select Q3 and Q4 advisory contracts.