Beginning in attribution modeling and performance data analysis, my early roles required unpacking why acquisition channels decayed under scale. That analytical grounding informed five years as Head of Growth, managing eight-figure marketing budgets without speculative agency intermediaries.
Today I advise founders, chief executives, and leadership teams as an embedded partner. Every engagement focuses on durable unit economics, disciplined experimentation, and building internal capability rather than rented dependency.
Sustainable growth requires unit economics that hold before media spend scales.
No speculative buzzwords or unmeasured experiments. Growth is disciplined iteration grounded in conversion architecture, cohort retention, and verifiable commercial contribution.
Explore advisory mandates
Currently evaluating fractional leadership opportunities and strategic growth sprints for upcoming quarters.